You sir, are an evil genius. Back in January, you started the launch sequence, and today you’ve reached 10,000 supporters on LEGO CUUSOO.It’s clear to us that Poptropica fans around the world want to see a LEGO set based on this project. We’re looking forward to evaluating its potential.What happens now?This project moves from the Idea stage to the Review stage. A “LEGO Review Board” composed of designers, product managers, and other key team members will examine the idea. We’ll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.The LEGO Review Begins in SeptemberThis project qualifies for the quarterly review beginning in September. For more information about the quarterly review process, see this blog post.The review is a thorough process and from its start, and can take several months. When finished, we make a “go/no go” decision to develop and sell a product based on the “Poptropica: Dr. Hare’s Lair” concept.When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.We will post follow-up information and our decision here.
The LEGO CUUSOO Team
BUT WE DID IT!!!! 10,000 supporters on LEGO CUUSOO!
It’s been a long road, but at last we’ve done it. We’ve reached 10,000 supporters for our LEGO CUUSOO project!
Now, it’s up to our friends at LEGO to review the project and decide it’s something they want to move ahead with. We hope they do. If not, we still had a great time working on “Dr. Hare’s Lair,” and we enjoyed being able to share it with you.
Of course, we’ve got one more item to give away to thank everyone for their support. The Dr. Hare Light and Shadow Outfits are available now, absolutely free! All you need to do is log into your Poptropica account and enter the promo code DRHARE10000.
(Not sure how to redeem a code? Find out here.)
That about wraps it up! Thanks again for all your help. And keep an eye out for more exciting Poptropica announcements!
We finally were able to please Dr. Hare. FINALLY. Well, at least we don’t have to deal with him yelling at us anymore… er, for now.
Let’s hope this thing passes the review, and all our effort and his yelling would be worth something!